It all started with a simple concept...
Our concept was to bring to market a new brand that, driven by unique design characteristics, presented the consumer with a gorgeous product at a great price. The successful execution of this plan had retailers and customers responding favorably from day one. We challenge ourselves to imbue our products with the same love and attention that parents provide for their babies. We produce trusted products that exceed the discerning standards of parents everywhere. We tirelessly work to create compelling new fashion for an ever changing market that meets the varied needs of families everywhere.