WHO WE ARE

We are a world class diversified consumer products company.

We are a global leader in the design, sourcing, manufacturing and distribution of baby apparel. We manage a diverse portfolio consisting of proprietary, licensed and private label brands.

Established in 1999, our company was founded on the guiding principle of delivering our customers the greatest value possible and it continues to guide us today. We are a trusted partner, bringing our deep expertise and personalized approach to everything we do.

We challenge ourselves to imbue our products with the same love and attention that parents provide for their babies. We produce trusted products that exceed the discerning standards of parents everywhere.

We tirelessly work to create compelling new fashion for an ever changing market that meets the high demands and varied needs of today’s consumer.